The Ghana Tourism Report 2023 is a testament to the remarkable recovery and growth of Ghana’s tourism sector post-COVID-19. Spearheaded by the Ghana Tourism Authority (GTA), this year’s report, titled “STRONG RECOVERY,” highlights the dedication and resilience of industry stakeholders in revitalizing one of the nation’s key economic sectors.
A Year of Recovery
Despite the pandemic’s challenges, 2023 saw international arrivals reach 1,148,002, marking a 25% increase from the previous year and surpassing pre-COVID figures. The United States, Nigeria, and Britain were the top contributors, with December alone accounting for 37% of all arrivals.
Cruise Tourism and Economic Impact
Ghana’s cruise tourism sector also saw substantial growth, with 9,152 visitors arriving via Takoradi and Tema ports. This surge in arrivals has significantly boosted local businesses and the economy. The average tourist expenditure is projected to rise to $3,746.65, translating to an impressive sector revenue of $3.8 billion.
Domestic Tourism and Beyond the Return
Domestic tourism flourished, with detailed data showing increased visitor numbers and popular attractions. The “December in Ghana” (DiGH) initiative, part of the “Beyond the Return” campaign, played a crucial role, driving tourism during the festive season and significantly impacting the hospitality, food and beverage, and entertainment sectors.
Future Outlook
The report underscores the importance of continued collaboration, creativity, and commitment among stakeholders to sustain this positive trajectory. With ongoing projects aimed at enhancing infrastructure and tourist experiences, Ghana’s tourism sector is poised for even greater heights.
For an in-depth look at the data and insights that shaped this year’s remarkable tourism recovery, download the full 2023 Ghana Tourism Report here.
Stay tuned as we embark on this exciting journey towards a brighter and more prosperous future for Ghana’s tourism industry.